GROW® Your Therapy Business Programme
The Practical Business Mentoring Programme for Beauty, Massage & Holistic Therapists
Attract More Clients • Build Your Confidence • Grow a Sustainable Business
Powered by The GROW Formula® and delivered in partnership with Holistic Therapies Training Academy.
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🎥 FREE On-Demand Masterclass
Wondering if this programme is right for you?
Watch Karen's free masterclass and discover the common marketing mistakes therapists make, along with practical tips you can start using today.
You Know How to Treat Clients... But Do You Know How to Attract Them?
You've invested time, money and dedication into becoming qualified.
You know how to deliver fantastic treatments and genuinely care about helping your clients.
But like many therapists, you may never have been taught how to market your business, attract clients consistently or build a sustainable income.
Instead, you're left trying random marketing ideas, posting on social media without a plan and hoping enquiries will appear.
That's exactly why this programme was created.
What is the GROW® Your Therapy Business Programme?
The GROW® Your Therapy Business Programme combines the evidence-informed GROW Formula® framework with practical mentoring from Karen Ashton, helping you apply proven business and marketing strategies to your own therapy business.
Rather than simply giving you information, this programme focuses on implementation.
You'll learn practical business-building strategies, receive guidance throughout the programme and create an action plan you can continue using long after the mentoring sessions have finished.
Whether you're newly qualified or have been in business for years, this programme helps you build stronger foundations for long-term success.
Choose How You Learn
We understand that everyone learns differently, which is why you can choose the delivery option that suits you best.
💻 Live Online Mentoring Programme
Join three live interactive mentoring sessions with Karen Ashton.
Between each session you'll have time to implement what you've learned, complete practical activities and begin seeing real progress in your own business.
Ideal if you enjoy learning from home while benefiting from live support and accountability.
🌿 One-Day Intensive Workshop
Prefer to immerse yourself in your business for a full day?
Attend our practical face-to-face workshop where you'll work through the GROW Formula framework, complete business-building exercises and leave with a clear action plan ready to implement.
Perfect for therapists who enjoy collaborative, hands-on learning.
Built Around the GROW Formula®
This programme is based on the first pillar of the GROW Formula® framework:
'G – Getting Clients'
The framework has been developed to help solo health, beauty and wellness practitioners build sustainable businesses by focusing on practical actions that genuinely make a difference.
Rather than overwhelming you with countless marketing tactics, you'll learn how to focus on the activities most likely to help you attract your ideal clients.
What You'll Learn
Module 1 – Defining Your Ideal Client
Learn how to identify exactly who your services are best suited to and why trying to appeal to everyone often weakens your marketing.
By the end of this section you'll understand:
✔ How to identify your ideal client
✔ Their motivations, needs and priorities
✔ How this influences every aspect of your marketing
Module 2 – Positioning Your Services
Discover how to communicate your value clearly and confidently.
You'll learn how to:
✔ Build trust with potential clients
✔ Develop a clear business message
✔ Identify your unique selling points
✔ Stand out from competitors
Module 3 – Creating an Effective Website
Learn how to turn your website into one of your most valuable marketing tools.
You'll discover:
✔ What clients expect to see
✔ How to write engaging website content
✔ How to improve enquiries and bookings
✔ Practical improvements you can make immediately
Module 4 – Getting Visible Online
Increase your visibility without relying on expensive advertising.
Topics include:
✔ Google Business Profile
✔ Local online visibility
✔ Being found by your ideal clients
✔ Improving your online presence
Module 5 – Removing Barriers to Booking
Sometimes clients want to book—but something stops them.
You'll learn how to identify and remove common barriers that prevent enquiries becoming appointments.
Module 6 – Planning Your Marketing
Create a simple marketing plan using the AIDA framework.
You'll finish the programme with practical marketing activities ready to implement immediately.
🎥 Not Ready to Join Yet?
If you'd like to experience Karen's mentoring style before enrolling, you're invited to watch the free GROW Your Therapy Business Masterclass.
In this on-demand session, you'll discover:
✔ Why many therapists struggle to attract clients
✔ Common marketing mistakes to avoid
✔ Simple ways to improve your visibility
✔ Practical ideas you can implement immediately
Meet Your Mentor
Karen Ashton
Karen Ashton is the owner of Holistic Therapies Training Academy and has spent almost twenty years helping therapists develop successful careers.
Having built a successful multi-award-winning training academy herself, Karen understands the challenges therapists face when trying to grow a business.
Throughout the programme Karen shares practical experience, guidance and mentoring to help you apply the GROW Formula® to your own business.
This isn't about generic business theory.
It's about helping you take practical action that fits your own goals, business and lifestyle.
(Pay in full or pay in 2 instalments)
Pay in 2 monthly instalments
(Automatically paid one month later)
🎥 FREE On-Demand Masterclass
Wondering if this programme is right for you?
Watch Karen's free masterclass and discover the common marketing mistakes therapists make, along with practical tips you can start using today.
Is This Programme Right For You?
This programme is ideal if you are:
✔ Newly qualified and unsure how to attract clients
✔ An established therapist wanting more consistent bookings
✔ A beauty therapist looking to grow your client base
✔ A massage therapist wanting to increase repeat business
✔ A holistic or complementary therapist wanting greater visibility
✔ Feeling overwhelmed by marketing advice
✔ Looking for practical guidance rather than theory
✔ Ready to take action to grow your business
This Programme May Not Be Right For You
This programme is not designed for you if:
✘ You're looking for a therapy qualification
✘ You're expecting instant results without taking action
✘ You're unwilling to implement what you learn
✘ You're looking for a done-for-you marketing service
What You'll Receive
✔ Access to the GROW Formula® learning platform
✔ Practical business development resources
✔ Downloadable activities and exercises
✔ Live mentoring with Karen Ashton
✔ Practical implementation guidance
✔ Accountability throughout the programme
✔ Business action planning tools
✔ A structured framework you can continue using long after the programme ends
What You'll Achieve
By the end of the programme you'll have:
✔ A clearly defined ideal client
✔ Greater confidence promoting your business
✔ A stronger business message
✔ Practical website improvements
✔ Improved online visibility
✔ A realistic marketing strategy
✔ A personalised business action plan
✔ Greater confidence growing your therapy business
How the Programme Works
1️⃣ Enrol onto the GROW® Your Therapy Business Programme.
2️⃣ Receive access to the official GROW Formula® learning platform (within 24 hrs (Mon-Fri)).
3️⃣ Attend your chosen live mentoring sessions or one-day workshop.
4️⃣ Complete the practical activities and implement what you learn.
5️⃣ Leave with a clear action plan for continued business growth.
Why Learn with Holistic Therapies Training Academy?
Since 2007, Holistic Therapies Training Academy has helped thousands of beauty, massage and complementary therapists develop successful careers.
We understand that gaining your qualification is only the beginning.
Our mission is to help therapists build successful, sustainable businesses by combining recognised training with practical mentoring, guidance and ongoing support.
Your Investment
The GROW® Your Therapy Business Programme is normally £197.
Current Special Offer: £147
Valid during August '26 ONLY,
only 6 spaces available,
once all spaces are taken,
the price will revert back to full price
For many therapists, just a handful of additional client bookings could cover the cost of the programme.
More importantly, you'll gain a practical framework, structured guidance and mentoring designed to help you stop guessing and start building your business with confidence.
Results will always depend on the action you take, but this programme is designed to help you make informed decisions, avoid common mistakes and build momentum faster than trying to figure everything out alone.
Important Enrolment Information
As an authorised GROW Formula® partner, Holistic Therapies Training Academy manually registers each learner onto the official GROW learning platform.
Your account is normally created within 24 working hours (Monday–Friday).
Once your access is ready, you'll receive your login details together with instructions for accessing the programme.
Ready to Grow Your Therapy Business?
If you're ready to stop relying on guesswork...
If you're ready to attract more of the right clients...
If you're ready to market your business with greater confidence...
If you're ready to build a business that supports your income, your lifestyle and your future...
Join the GROW® Your Therapy Business Programme today and start taking practical steps towards building the thriving therapy business you deserve.
Delivered by Holistic Therapies Training Academy in partnership with The GROW Formula®. The programme combines access to the GROW Formula® learning platform with practical mentoring and guidance from Karen Ashton.
🎥 FREE On-Demand Masterclass
Wondering if this programme is right for you?
Watch Karen's free masterclass and discover the common marketing mistakes therapists make, along with practical tips you can start using today.
Frequently Asked Questions – GROW® Your Therapy Business Programme
What is the GROW® Your Therapy Business Programme?
The GROW® Your Therapy Business Programme is a practical business mentoring programme designed to help beauty, massage and holistic therapists attract more clients, improve their marketing and build a sustainable business. Delivered by Holistic Therapies Training Academy in partnership with The GROW Formula®, the programme combines practical learning with mentoring, accountability and implementation support.
Who is the programme suitable for?
The programme is suitable for beauty therapists, massage therapists, holistic therapists, complementary therapists, wellness practitioners and salon owners who want to improve their marketing, attract more clients and grow their business with confidence.
Is this a business coaching programme?
No. This is a mentoring programme.
Karen Ashton shares practical experience, guidance and proven business strategies while helping you apply the GROW Formula® framework to your own business. The focus is on mentoring, implementation and accountability rather than business coaching.
Is this a recognised qualification?
No. This programme is designed for business development and professional growth. It does not lead to a regulated qualification but provides practical knowledge, mentoring and resources to help you grow your therapy business.
Do I need to be a qualified therapist?
The programme is designed primarily for qualified beauty, massage and holistic therapists. However, students currently completing their training may also benefit by learning how to prepare for running a successful business before qualifying.
What will I learn?
You'll learn practical strategies to help you:
~ Identify your ideal client.
~ Improve your business messaging.
~ Increase your online visibility.
~ Develop a more effective website.
~ Reduce barriers to booking.
~ Plan simple, effective marketing campaigns.
~ Create an action plan to grow your business.
How is the programme delivered?
You can choose between:
1. Three live online mentoring sessions with Karen Ashton.
OR,
2. A one-day intensive face-to-face mentoring workshop (subject to availability).
Both options are supported by access to the GROW Formula® learning platform.
Do I receive access to online learning?
Yes. Once your enrolment has been processed, you'll receive access to the official GROW Formula® online learning platform, where you'll work through the self-paced learning alongside your mentoring sessions.
How quickly will I receive access?
As an authorised GROW Formula® partner, we manually register each learner. Access is normally provided within 24 working hours (Monday to Friday).
Will I receive personal support?
Yes. One of the key benefits of the programme is the opportunity to receive mentoring from Karen Ashton, ask questions and apply the learning to your own business throughout the programme.
Do I need marketing experience?
No. The programme is suitable for therapists with little or no business or marketing experience. Everything is explained in a practical and easy-to-follow way.
Will this programme help me get more clients?
The programme is designed to help you improve your marketing, increase your visibility and build a stronger business foundation. While no programme can guarantee results, many therapists find that consistently implementing what they learn helps them attract more enquiries and build a more sustainable business.
Can I study around my existing work?
Yes. The programme is designed to fit around your existing work and commitments. The online learning is self-paced, allowing you to complete it at a time that suits you, while the mentoring sessions provide additional guidance and accountability.
Is there a payment plan available?
Yes, there is currently a pay over 2 months payment plan option; we also offer Klarna, Clearpay PayPal Credit (subject to eligability)
Why choose Holistic Therapies Training Academy?
Since 2007, Holistic Therapies Training Academy has helped thousands of therapists develop successful careers. We combine practical industry experience with mentoring and professional support to help therapists build sustainable businesses alongside their treatment skills.
